Under the strategic guidance of Quim Pierotto, the launch of the new Canal Rural news portal marked a significant leap in digital presence and audience engagement within the agribusiness sector. The project exceeded established objectives, showcasing remarkable growth across key metrics.
Challenges:
- Enhance digital presence and audience engagement in the agribusiness sector.
- Implement a digital strategy to increase users and page views.
- Improve UI/UX for an intuitive and engaging user experience.
- Optimize SEO to enhance visibility and reach.
Strategies Implemented:
- Digital Strategy: Pierotto’s meticulous planning resulted in a 55% increase in users and a 47% growth in page views. SEO-optimized content positioned 10 editorial sections in Google’s top 3 searches, increasing organic searches by 10%.
- UI/UX: Focused on creating an intuitive experience, the UI/UX strategy led to a 106% increase in pages visited and a 39% growth in engagement rate.
- SEO: Advanced SEO techniques contributed to a 10% increase in organic searches, enhancing visibility and reach for Canal Rural in the digital environment.
- Development and Team Management: Effective management ensured successful project implementation, with a 161% growth in portal discovery traffic.
Results Achieved:
- 55% increase in users and 47% growth in page views.
- 10 editorial sections positioned in Google’s top 3 searches, with a 10% increase in organic searches.
- 106% increase in pages visited and a 39% growth in engagement rate.
- Successful project implementation within deadlines, leading to a 161% growth in portal discovery traffic.
Conclusion:
The creation of the new Canal Rural news portal under Quim Pierotto’s leadership exemplifies the transformative impact of well-executed digital strategies, user-centered design, and optimized SEO. The portal not only achieved its initial objectives but set new standards of success in digital agribusiness, highlighting Pierotto’s indispensable contributions and ushering in an innovative chapter in Canal Rural’s history.
